Background:
In November 2024, a consumer electronics exporter based in Shenzhen, China, aimed to expand into the Ghanaian and Cameroonian markets by promoting its Bluetooth earphones and power banks via Facebook ads. However, previous advertising attempts resulted in poor performance—low click-through rates and high costs.

Solution:
Localized Ad Creative Redesign

• 
  Used real-life imagery from Ghana and Cameroon, combined with local slang, to design ad creatives.

• Updated ad headline to: “Enjoy your beats with 3-day power!” to better resonate emotionally with users.

Precise Audience Targeting

• Leveraged Facebook Audience Insights to target men aged 18–35 in Accra and Douala.

• Added interests such as “electronics, TikTok, headphones, mobile accessories.”

A/B Testing and Conversion Tracking

• Created 3 sets of ad creatives and 2 versions of landing pages for a 7-day A/B test.

• Integrated Facebook Pixel and Conversions API to accurately track each order's source.

Results:

• Ad click-through rate (CTR) increased from 0.84% to 3.97%.

• Cost per acquisition (CPA) dropped from ¥38 to ¥12.7.

• After 30 days of ad delivery, ROI reached 4.6x, and the client’s monthly sales increased by ¥140,000.